Thursday, July 29, 2010

Ding Dang...Datang Lagi!


Last night I bought a box of Ding Dang at 7-11.

Quietly it lay there, a memory of a bygone era, surrounded by the bigger, better and yummier snacks of today alongside its big brother Tora. As I spent a fair part of my childhood growing up in a kedai runcit, these were extremely familiar friends who kept me company after school every day. And the ads. Who could ever forget the ads.

I picked up this quaint little snack and examined Tora too. They both looked exactly the same as I remembered them. They could have been transported here directly from 1994 and nothing would be different. I almost shed a tear.

Suddenly, after over 20 years, I realised both came from the same manufacturer.

It was like realising that Santa Claus and the Easter Bunny are the same person.

Never mind. I'm too old to mope over such things.

Another thing that caught my eye was how crazily expensive it had become. Almost double the price. Ding Dang, once 50 sen, was now 90 sen. Tora - from RM1 to RM1.70.

Poor kids these days, I thought. 90 sen was about my daily pocket money back then.

But it's okay, there's always a price to pay for indulging in nostalgia. Happily I set down the Tora and paid for my first Ding Dang in a decade.

With all the eagerness of a nine-year-old waiting for Kesatria Baja Hitam to start, I ripped open the plastic covering and opened the box.

One.

Two.

Three.

Four.

Five.

Five measly chocolate biscuit balls.

Each the size of a 5 sen coin.

Ah wait, my mind told me. You're missing the point. Ding Dang is never about the chocolates. It's all about the toy.

Oh goody, there it lay under the chocolates in a separate pack. I opened it up, hoping for the best.

A balloon, so seriously flimsy I was afraid to blow it up. Plus a cheap yellow plastic noisemaker that produced a shrill fiewwwwww which sounded like a cross between a chicken laughing at me and a Mat Rempit whistling at passing girls.

All for a good 90 sen.

Disgusted, I threw the box away. After finishing the chocolates in 10 seconds and chucking the noisemaker into my car.

Childhood memories aside, I hereby declare that Ding Dang SUCKS!

Choki Choki is way much better.

1 comment:

Chuah Siew Lin™ said...

ahaahaha...no wonder u choose choki choki la...LOL